Dona Du
Art Direction + Design
Asset rework. The original asset was in low poly 3D, stiff and uncanny valley.
• The goal was to optimize the assets and improve the visual to a style that is more appealing to Southeast Asian audience gamers. Taking inspiration from existing popular mmorpg games on Eastern market. Need 2-3 cycled designs for game assets.
• Feedback: iteration choices. Move way from stereotypical, chose something more modern and broadly relatable.
Sword rework: enhance visual interest, more appropriate form language detail aligning both culturally and for era.
Result: More aspirational design, clear read, and more unique asset.
Dona is an artist living in Southern California. She has been working in the game industry for over 10 years. As a solution-oriented artist, she prioritizes understanding the pain points and constraints, using her strong understanding of design principals to offer multiple optimal options for a solution. She is a motivating team player with dedication to support various teams dedicating to improve both your product and workplace.